In today’s digital age, marketing your vacation rental on social media is essential. Social media can be a super powerful tool when it comes to marketing your property. Think about it…there are millions of people that use social media everyday; think about all the outreach that can be tapped into, and all the potential customers/guests that could translate into. Social media not only allows you to reach a larger audience, but it also allows you to showcase your property in a unique and personable way. You can give potential guests a taste of what it’s like to stay in your vacation rental before they book by utilizing social media. With so many vacation rentals being listed on the market, how do you make sure that yours stands out? Here’s a comprehensive guide to marketing your vacation rental on social media:


1.  Using High-Quality Images & Video

Let’s face it, the average person scrolling through seemingly hundreds of Airbnb, VRBO, or vacation home listings is not going to stop and read about your home’s details or amazing walkway, or newly installed hot tub, without seeing some decent pictures to back it up. That’s what will catch their attention first. In order to effectively market your vacation rental on social media, you must use visuals. To present your home in the best possible light, high-quality photos and videos are vital. Use natural light and a wide-angle lens to capture the space when taking pictures of your vacation rental. Aside from pictures of the inside and outside of the property, you should also include pictures of the neighborhood. You can give prospective guests a virtual tour of your vacation rental by using videos. Make sure the films accurately depict the location and its facilities and are well-lit, in focus, and well-produced.


2.  Create A Dedicated Social Media Page

When marketing your vacation rental on social media, why wouldn’t you go above and beyond to stand out. With the world and thousands of possibilities in the palm of your hand, you have the capability to increase your marketing with virtually no budget needed (unless you decide to get into Paid Ads), on social media. Building a following and establishing a brand identity for your vacation rental is easy with a dedicated social media page. Create a page for your vacation rental on social media sites like Facebook and Instagram, and fill out all of the profile details, including your contact details and a link to your vacation rental listing. Potential visitors will find you and learn more about your home with ease thanks to this.


3.  Instagram Stories, Reels, IGTV & TikTok

As stated before, once you have social media pages for your, all that you need to do is be consistent with creating content. Short form content is probably the best way to disseminate your content. With that being said, Instagram stories, reels, IGTV, and TikTok are some of the best platforms to use to accomplish this. You can show your followers a glimpse of your vacation rental behind-the-scenes by using stories, reels, IGTV, and TikTok . Share images and videos of the property as well as any events or activities taking place nearby that visitors can take part in. This will provide potential visitors a more intimate and genuine look at your property and the neighborhood. Not only is this method of producing content quick, it’s way easier than creating long-form videos that might not perform well. TikTok especially, has taken the world by storm and what will bring everything together for you, is by following the algorithm of these apps. Use hashtags, keywords, trending sounds, and soon enough you’ll be amassing thousands of views in no time.

4.  Use Hashtags

Hashtags are one of the easiest things you can add to your social media posts, but the return is almost always rewarding. If you’re looking for quick engagements and views, use hashtags. They are like quick interlinking and connective tools that will present your content within the rolodex of similar content. And, if you have solid and quality content, people will be more willing to stop and take 30 seconds to look at yours. Use popular hashtags that are relevant to your rental, such as #vacationrental, #holidayhome, or hashtags that are relevant to your area, such as #DowntownSeattle. Ultimately, using hashtags will help potential guests find your property when searching for rentals on socials.

5.  Influencer Marketing

Influencer marketing on social media can be an effective way to reach a new audience. Consider collaborating with local travel bloggers or Instagram influencers to promote your vacation rental. This gives you access to their audience and gives potential guests a more authentic and trustworthy view of your property. The cost for influencer marketing depends on the influencer’s rate.

6.  Paid Advertising

Paid social media advertising can help you increase visibility and reach. For example, Facebook and Instagram offer targeted advertising options that allow you to reach out to a specific audience based on demographics, interests, and location. This can be a great way to reach out to potential guests who are already interested in vacation rentals, increasing your chances of getting a booking.


Social media has become an increasingly useful marketing tool, and when it comes to vacation rental property, this holds true. To effectively promote your vacation rental property on social media, it is essential to use high-quality images and videos that showcase the property, create a dedicated social media page, take advantage of Instagram and TikTok, use relevant hashtags, leverage influencer marketing, and consider using paid advertising. By following these tips, you can reach a wider audience and increase bookings for your vacation rental property. However, it is also important to keep in mind that social media is constantly evolving, so it is important to stay up-to-date with the latest trends and algorithms in order to make your property stand out amongst the competition.